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Editor’s note: You may have missed this article when CMI published it in 2016. We’re publishing this update because great writing is so essential to successful content marketing.

Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly listen to the rest of the song and anticipate the next performance.

A year ago, I shared helpful lessons on powerful and effective text with 48 examples, tools, tips, and resources. Today, I share those plus another six to help you win over as many of your readers as possible.

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